Be Back

Be back refers to a prospective buyer in a dealership context who has previously visited and has now returned. This term signifies a potential increase in the likelihood of a sale. Here are key points about a “be back”:

• Previous Visit: The buyer has already visited the dealership, indicating initial interest.
• Follow-Up: The return visit suggests the buyer is seeking more information, clarifying details, or is ready to make a purchase.
• Sales Strategy: Salespeople often prioritize “be backs” as they are closer to making a buying decision compared to first-time visitors.
• Significance: Returning customers are valuable as they demonstrate continued interest and engagement with the dealership.

In summary, a “be back” is a promising lead for a dealership, indicating a potential transition from interest to purchase.