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Ford Figo

  • Overview:
  • The Ford Figo is a compact hatchback designed for practicality, efficiency, and affordability. It was developed primarily for emerging markets, combining Ford’s global design with local preferences and requirements.
  • History and Production:
  • Launch Year: Introduced in 2010.
  • Production Locations: Manufactured in India, with assembly lines in other countries like South Africa, reflecting its strategic importance in developing regions.
  • Platform: Based on the Mark V Ford Fiesta platform, but designed to meet the specific needs of markets like India, where compact dimensions and fuel efficiency are critical.
  • Design and Features:
  • Body Style: Available as a five-door hatchback, with a sedan version offered in some markets.
  • Engine Options: Typically offered with a range of small, efficient engines, including petrol and diesel variants, to cater to diverse consumer preferences.
  • Transmission: Available with both manual and automatic transmissions, providing flexibility to buyers.
  • Interior: Known for its spacious and comfortable cabin relative to its size, with modern features such as infotainment systems, connectivity options, and safety equipment.
  • Market Position:
  • Target Audience: Aimed at young professionals, small families, and first-time car buyers looking for a reliable and economical vehicle.
  • Competitors: Competes with other compact cars like the Hyundai i10, Maruti Suzuki Swift, and Tata Tiago.
  • Legacy and Impact:
  • Popularity: The Figo has been well-received for its robust build quality, driving dynamics, and value for money. It has contributed significantly to Ford’s presence in markets like India and South Africa.
  • Updates and Variants: Over the years, the Figo has undergone several updates and facelifts to keep it competitive, including the introduction of a new model in 2015 with refreshed styling and features.
  • Discontinuation: Ford announced in 2021 that it would cease manufacturing vehicles in India, including the Figo, as part of a restructuring plan. However, the Figo continues to have a lasting impact on the brand’s reputation in emerging markets.

The Ford Figo is celebrated for delivering a balance of affordability, practicality, and performance, making it a favored choice among compact cars in the regions it served.

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